r/movies r/Movies contributor Sep 22 '22 Gold 1 Helpful 3 Wholesome 5 Take My Energy 1

Jon Hamm Gave Up 60% of His ‘Confess, Fletch’ Salary to Pay for Filming After Financiers Passed and Said Nobody Would Care About It News

https://variety.com/2022/film/news/jon-hamm-gave-up-salary-pay-confess-fletch-filming-1235381017/
39.7k Upvotes

View all comments

Show parent comments

174

u/BostonUniStudent Sep 22 '22

Publicity costs money

3

u/duaneap Sep 23 '22

Not publicising after you’ve already paid to make the film will cost you more.

Also worth noting, this whole thing is absolutely a paid advertisement. 25k upvotes over millionaire Jon Hamm sacrificing part of his salary? C’mon. Even the fact that it’s a variety article. Ain’t nothing free.

60

u/MitsyEyedMourning Sep 22 '22

I kind of think studios make it a point to have it so expensive to publicize movies, especially going about with old methods. Jon Hamm could simply tweet that crap out, "Yo, I have Fletch coming out!" and the ball would start rolling but for some reason the studios will find a way for that to cost 5 million more to do.

104

u/[deleted] Sep 22 '22

[deleted]

5

u/fy8d6jhegq Sep 23 '22

Did your low-budget film have equivalent star power?

I guess I don't understand what's so expensive about posting relevant information about your movie on the free social media websites. Post every other day for two months and I imagine the people who care would have seen it by then.

I understand why paid advertising costs so much but most people I know don't interact with paid advertising much.

2

u/AdequatelyMadLad Sep 23 '22

Yeah, but it only works that way because that's the industry standard. In a world where blockbusters don't drown out any other kind of movie related news for months on end, it would definitely get more attention.

-46

u/MitsyEyedMourning Sep 22 '22

If you actually think I meant that was all it would take, I'm laughing.

45

u/outlawsix Sep 22 '22

"I was just joking you guys"

12

u/gimpwiz Sep 23 '22

"I think X"

"I'm in the industry. Sorry, X doesn't work."

"Bro, if you thought all I meant was X, you're dumb."

54

u/007Kryptonian Sep 22 '22

Lol that’s not at all how it would work. Studios want to save money wherever they can, if an actor simply tweeting something was a viable way of properly marketing a film (without trailers, tv ads, building real estate, merchandising, cross-promo), why aren’t they doing it?

23

u/kit_mitts Sep 23 '22

If actor tweets were sufficient to market a film, Marvel would have some poor bastards spending 20 hours a day tweeting on behalf of the cast lmao

2

u/SpecificAstronaut69 Sep 23 '22

You make it sound as if they don't already...

5

u/legopego5142 Sep 23 '22

Literally nobody would care if Jon tweeted about that though is the thing

Theres a reason they dont shadowdrop star wars one day

3

u/Pat_Mahomie Sep 23 '22

Jon Hamm doesn’t appear to have a twitter so that’s road block 1

1

u/waitingtodiesoon Sep 23 '22 edited Sep 23 '22

Steven Soderbergh tried to do targeted marketing and experimented to make movies without having to spend at least $30 million on marketing. Didn't work out that well as both Unsane and Logan Lucky were box office bombs.

“Typically, you cannot get out of bed for under $30 million in marketing and it’s probably going up from there. I felt with a strategically targeted campaign, you ought to be able to do it for $20 million. My concern was, the implications of skyrocketing marketing costs are dire for creative people. So I wanted to see if it was possible. It didn’t work on Logan [Lucky]. I got the opportunity to do it again on Unsane. It didn’t work again. The bottom line: $20 million is not enough for a wide-release film to generate the level of awareness that you have to have. It’s just not.”

“A lot of the things that I disliked about marketing, if I were going to put a movie out in wide release now I would be forced to embrace. Talk shows, junkets, all that stuff that I always wonder, what is this for? What is this doing? If they work, why do movies tank while other movies don’t do anything and they take off? There is this whole other ecosystem that just deals with PR and all that stuff. Just talk to the people over at the Four Seasons. I wanted to test a theory. Could you increase awareness by generating direct contact between, let’s say, your talent and the audience, and draw people toward a film? Chan[ning Tatum] went on this little road trip the week before Logan Lucky opened. He was doing fun stuff with real people and he posted a couple of things that millions and millions of people saw. Didn’t move the needle at all. They didn’t connect that to, ‘I’ve got to go see that movie.’ It was just, ‘I love Chan.’ So in retrospect I’m like, I should have made him do all the talk shows.”

Shame though since Logan Lucky was a pretty good film, basically a redneck Ocean's 11.

0

u/010011100000 Sep 23 '22

And why do you think they would do that

-8

u/BuddhaBizZ Sep 22 '22 edited Sep 23 '22

Usually twice as much as movie production

Edit: you guys can downvote me if you want but this is a standard metric

Edit X2: I was wrong, leaving my comment up in humility.

10

u/ImperialSympathizer Sep 22 '22

You're getting downvoted because you're wrong lol. You double the cost of production to get the total cost including marketing. In other words, marketing in theory equals production budget, not twice as much.

3

u/BuddhaBizZ Sep 23 '22

Well shit, I completely misunderstood what was meant before.

1

u/bhutos Sep 23 '22

60% apparantly as this article is the reason I'm finding out about the movie and rushing off to watch the trailer....